New Paths for Customers, Products, and Brands
Increasingly, customers value the experience of using a product more than the product itself. How will companies enhance customer experience? How will they shift to customer-centric, service-based cultures and structures? The panel explores how this seismic shift will change strategic roles in marketing and customer experience.
Ivan Pollard, Global Chief Marketing Officer, General Mills
Vicki Poponi, Vice President, Digital Customer Journey, American Honda Motor Co., Inc.
David Iudica, Global Vertical Consumer Insights, Facebook
Moderator: Steve Odland, President and CEO, The Conference Board
Speakers
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Mr. Odland is the President & CEO of The Conference Board, Inc., the most widely cited private source of business intelligence. He brings to The Conference Board an extensive corporate background. He formerly served as Chairman & CEO of Office Depot, Inc. from 2005-2010; Chairman, Pr...Full Bio |
